Isabel Rubio

Ms. Rubio is a seasoned nonprofit professional with over 25 years’ experience working in low-income communities, predominantly immigrant Hispanics. A native of McComb, Mississippi and a second generation Mexican American, Ms. Rubio was greatly influenced by the change brought to Mississippi by the struggle for Civil Rights. She earned degrees in History from the University of Southern Mississippi and Social Work from the University of Alabama at Birmingham. After working in community for over 8 years, she was moved to found the Hispanic Interest Coalition of Alabama (¡HICA!) in 1999 and has served as founding Executive Director for 22 years.  

¡HICA! is a nonprofit organization that educates and empowers Alabama’s Latino community through its educational, leadership, community development, and advocacy work. Under Ms. Rubio’s leadership, ¡HICA! grew from a tiny start-up to the most respected Latino serving organization in Alabama and beyond.  ¡HICA! is affiliated with many local and national organizations including the UnidosUS, the National Association for Latino Community Asset Builders, National Partnership for New Americans, Catholic Legal Immigration Network, Inc, ASISTA and the United Way of Central Alabama. In 2019, ¡HICA! established the Camino Loan Fund, a wholly owned LLC, poised to become the only Latino focused CDFI  in Alabama.   

Ms. Rubio is deeply involved in her community and serves on boards locally, regionally and nationally including the Southern Poverty Law Center, National Association for Latino Community Asset Builders Executive Committee (NALCAB), Regions Financial Corporation Diversity Council, Building Alabama Reinvestment (BAR), United Bank (Alabama) CDFI Advisory Board and Red Mountain Theater. She previously served on the boards of UnidosUS, Alabama Advisory Committee for the US Commission for Civil Rights. Ms. Rubio has received numerous awards including the Birmingham Business Journal’s CEO of the Year (2020) Trailblazer Award from the Birmingham Metro NAACP (2019), Civil Rights Award from the Birmingham Metro Chapter of the Southern Christian Leadership Conference (2017), and the FBI Director’s Community Leadership Award (2013). 

Ms. Rubio is a nationally recognized public speaker on the issue of Latinos in the South, racial equity, and wealth building with Latinos. She is an artist, equestrian, and gardener and shares her life with her partner Jason, their three adult daughters, a dog, lots of cats and a horse named Crown. 

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